Hands down

Weeks back, I had a bright spark for a project. It came instantaneously. Wooooossssh! And Woooosssshhh! It went out the door. I personally thought it was apt - the trademark of my client (hands) and the concept for the festive season was ONE in the form of an illustration. But due to issues mostly regarding religious sensitivity, the idea was further expanded, thus watering down the impact of the message.